We understand that dealing with incontinence can be difficult at times and that is why Wearever makes every effort to ensure that our products remain affordable, comfortable and healthy for your use. Across a range of UK studies, the prevalence of any incontinence averages out at around 40% for women and 10% for men. Incontinence with impact on life is estimated around 30% for women. For those aged 40 or more, storage disorder as a whole affects around 39% of women and 29% of men. Incontinence becomes more common as one advances in age. Above all, it limits your freedom to do the things you once loved to do.